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    • Perfect disruption to the status quo SSO flow

    Your website and customers depend on your security and privacy while you depend on your technology for your business health and success. Perfect for small and medium businesses that do not have the staff, budget and time to have their own security force 24x7.

    Don't take the default settings from your Cloud account and spend time searching log files to find issues. Cybersecurity challenges are here to stay. Let us enable you transparency, control and audit.

    Stay Cloud Agnostic for your first and most important configuration and security choice.

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    The benefits

    Separate identity from the resources it protects

    Reverse SSO

    Instead of using an externally managed login to gain access your federated login separates your uses from the masses and will grant the access.

    Separate IAM & Resources

    In practice your existing resources stay where they are located and your users, access, governance, & encryption would be separated to the more transparent federly solution.

    Scalable, Redundant Continuity Included

    As any cloud SaaS promises, federly can meet your scale and continuity requirements without dedicated DevOps support required to maintain.

    Device Management

    IOS, Android and Device management for your fleet managed needs can be incorporated.

    VPS to Onsite Resources

    Still have a physical location in addition to VPN users? federly uses private encryption under your control.

    Cloud Transparency & Audit

    federly provides transparency for non-technical users to perform independent audit for compliance, without logging into a cloud account.

    Why federly

    Don't take the default

    Your data deserves your private encryption and practices for your business.

    A DevOps support option can provide outsourced support for advanced configurations and staff augmentation. Hacking is increasing year over year.

    New threats and the pain felt from cyber-attacks must be accommodated, while preserving agility and time to market, and ensuring sustainability for micros, small and medium businesses. The federly foundation comes first.

    Value

    Who it is for, and what changes

    ValueProp

    Why allow your cloud to manage everything?

    Why settle for the default encryption or settings?

    Additional Prop - Per seat SaaS costs killing your bottom line?

    Federly

    • enables compliance for non-technical users
    • allows easy management of private encryption
    • is cloud agnostic
    • reverses the SSO Handshake
    • allows you to be your own Identity provider
    • separates users from resources (as intended)
    • supports compliance for the customers of our customers on your site or app

    Federly can help prepare, provide continuity and support in recovering from a cyber-attack.

    For non-technical business owners and stakeholders: a cloud-agnostic single sign-on, with your own encryption, that separates identity from the resources it protects. Dev teams get a private encryption setup they do not have to become masters of, so they can stay on design and function.

    Opportunity

    The problem is already expensive

    The Opportunity

    Cybercrime To Cost The World $10.5 Trillion Annually By 2025

    The global cyber security market is projected to grow by $220 Billion by 2029: $155.83 billion 2022 → $376.32 billion by 2029, a CAGR of 13.4%

    Small and medium businesses

    • 24% are aware of having had a cyberattack in the past 12 months
    • 62% do not have an up-to-date or active cybersecurity strategy
    • 51% buy cybersecurity insurance.

    A cited source in the pre-launch notes: 60 percent of small businesses fold within 6 months of a cyber attack. The same notes describe supply-chain risk from technical vendors, short-staffed support, and pay-per-incident models that get in the way of doing the proactive thing.

    The position for SMBs: reduce monthly costs by avoiding per-seat SaaS email and storage.

    Who it is for

    Small and medium businesses first

    B2B — federly.com

    The MVP audience is small and medium business owners who:

    • Take revenue from online sales or service
    • Own a process or market segment with a heightened cyber-risk profile
    • Have already lost time, revenue, or money to a cyber-attack or malware, or can see the new risks
    • Let their own customers, not only employees, sign in to a site or app
    • Store customer data in a database
    • Use SSO, device management, or the cloud for admin or business processes
    • Cannot justify a full-time security team, or rely on vendors who split time across many clients
    • Want to cut per-seat SaaS cost (GSuite, 365)
    Market

    Counts recorded for Germany, and next markets

    Counts below are the ones recorded for the pre-launch check, attributed there to statista.com.

    SegmentWhat was recordedNext markets named
    B2B SMBsGermany TAM: 2,614,712 SMBs (Statista). Also noted: EU 20 million, US 31.7 million, UK 5.58 million SMBs.Other EU and UK under GDPR. US, where new requirements were noted for owners in protected functions.

    B2B was described as a growing market.

    Trends

    What the notes say is expanding the market

    B2B — growing

    • Remote offices increase support complexity and risk
    • Desire to reduce SaaS costs
    • GDPR in the EU and UK
    • New legal requirements (March 2022) for cyber risk, and more focus on privacy in the US

    Political, technology, and legal factors were listed as forces that could also shrink the market.

    Contact

    Get in touch

    Contact

    Email: info@federly.com

    Federly is pre-launch. The product is not live, and this is the only way to reach the team from the site.

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